INSELMI INC.TOKYO, JAPAN
Content that connects. Brands that stay.
Based in Tokyo, connecting Japan and Chinese-speaking markets. We bring brand strategy, visual production and social media together to create content people want to watch, save and share.
Brand strategy / Visual production / Social media
Seen.Saved.Shared.
Brand collaborations
Cumulative content reads
Chinese · Japanese · English
Japan × Chinese-speaking markets
Beauty · Fashion · Retail
01 / ABOUT INSELMI
Established in Tokyo in 2023, inselmi combines brand content strategy, visual production and social media management. We turn product value into content with style, substance and a human connection.
Local insight into Japan, with an understanding of Chinese-speaking audiences. From individual partnerships to ongoing channel management, we shape the right approach for each brand, market and platform.
Services02 / WHAT WE DO
Your brand’s goals. A clear creative direction.
Strategy, production and distribution, brought together around your goals. For one-off projects or ongoing partnerships.
Define the audience, the positioning and the message. Turn product strengths into themes people can understand, remember and share.
From planning and filming to the final edit. Combine a creator’s real-life perspective with your brand’s visual identity and the way people watch.
Adapt content to the strengths of Instagram and RED. Support channel management, publishing and performance reviews to build a lasting social presence.
Deliverables, paid-media permissions, content usage and licensing periods are agreed individually for each project.
03 / SELECTED WORK
Seen, and remembered.
From brand partnerships to self-initiated editorial — real settings, told end to end. Tap a cover to watch the original.
BRAND PARTNERSHIPfufu 日光
A hospitality partnership with fufu Nikko. Sweet shops, select stores and coffee are sequenced into a route you can follow, with the stay sitting naturally inside the trip.
View the original post
BRAND PARTNERSHIPSHISEIDO
Shiseido’s beauty space at Haneda frames walk-in skincare and airport-exclusive products around a real need before a long flight.
View the original post04 / SOCIAL & CULTURE
Two platforms. One brand story.
RED builds interest through useful information and product discovery. Instagram extends a brand’s everyday presence through visual style and Reels. We plan the right mix around your goals.
DISCOVERY & INSPIRATION
112k+Followers
Product discovery, personal experience, travel and store guides. Useful content designed to be searched, saved and shared.
Picks, guides and everyday notes
BEAUTY & LIFESTYLE
BEAUTY & LIFESTYLE
SHOPPING VLOG
GRWM
VISUALS & EVERYDAY STORIES
13kFollowers
Reels, posts and Stories bring product details into real-life settings, building a consistent visual impression over time.
Beauty, travel and everyday life
BEAUTY DISCOVERY
TRAVEL & STAY
CITY GUIDE
GRWM
THE FOUNDER’S PERSPECTIVEOUR PEOPLE
Hitomi LuFounder & content creator
Taiwan-born and Tokyo-based, Hitomi Lu is the founder of inselmi and a content creator. Her work on RED and Instagram explores beauty, fashion, travel and everyday life in Japan.
Hands-on experience in creating and publishing brings an audience-first understanding of brands. We combine everyday observation, visual craft and commercial communication into a clear content direction.
“Bringing brands closer to life through content that connects.”
05 / THE WAY WE WORK
Share your brand, goals, platforms, budget and timing.
Agree on the creative idea, deliverables and usage.
Align on the script, then film, edit and review.
Publish or deliver as agreed, and review available content results.
LET’S MAKE SOMETHING MEANINGFUL
A product launch, a visual campaign, a creator partnership or ongoing social media management. Tell us your goals and we’ll find the right approach together.
Discuss a projectTell us your brand, platforms, content format, budget and ideal timing.
中文 / 日本語 / English